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Privacy Policy
This Privacy Policy aims to give you information on how we collect and process your personal data.

The MAIRIK website, mobile app and any other means of collecting personal data are controlled by Individual Entrepreneur KARAPETYAN OGANES LEONIDOVICH , Taxpayer Identification Number (INN) 770701451598, Primary State Registration Number (OGRN) 315774600261717,
referred to as 'we', 'us' or 'our' throughout this Privacy Policy. We are the primary data controller for the purposes of this website and our registered office is Kashirskij proezd, d.17, Moskva, 115201.

It is important that you read this Privacy Policy together with any other privacy notice or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This Privacy Policy supplements the other notices and is not intended to override them.

We may amend this Privacy Policy at any time by posting the amended terms herein. All amended terms automatically take effect 30 days after they are posted. We will announce any material changes and their rationale to this Privacy Policy through email.
Scope
This Privacy Policy describes our collection, use, disclosure, retention and protection of your personal data. It applies to any MAIRIK web or mobile view where this Privacy Policy appears.

By navigating to a MAIRIK website or mobile view, by transacting and by registering an account, you are agreeing to the terms of this Privacy Policy.

Individual Entrepreneur KARAPETYAN OGANES LEONIDOVICH is the data controller of your personal data and is responsible for the collection, use, disclosure, retention and protection of your personal information in accordance with the General Data Protection Regulation.
Collection and cookies
We collect, process and retain personal information from you and any devices you may use when you navigate to a MAIRIK web or mobile view, by transacting, by registering an account or by participating in promotional activity and otherwise interacting with us.

The personal information we collect includes the following: device identifiers such as IP addresses, cookie IDs, IDFAs and other device identifiers, as well as geo location information, IoT technologies and connection information such as statistics on your page views, traffic to and from the sites, referral URL, ad data, your browsing history, hashed email addresses, and your web log information.
We use cookies, web beacons and similar technologies to collect information about the pages you view, the links you click and other actions you take on our Services, within our advertising or e-mail content.

Cookies are text files stored on your computer when you visit web pages.

To make full use of the online shopping and personalised features on MAIRIK, your computer, tablet or mobile phone will need to accept cookies, as we can only provide you with certain personalised features of this website by using them.

Here's a list of the main cookies we use and what we use them for.

First party cookies – cookies that MAIRIK drop. At MAIRIK, we use cookies to keep track of what you have in your basket and to remember you when you return to our site.
Use
We use the personal information we collect to: provide and improve our services, provide you with a personalised experience on our sites, contact you about your account, provide you customer service, provide you with personalised advertising and marketing, and detect, prevent, mitigate and investigate fraudulent or illegal activities.

We process personal data for purchases, payments, customer support and fulfilment to enable us to perform our contract with you; where your contact details and transactional information are processed.

We retain your personal information as long as it is necessary and relevant for our operations. In addition, we may retain personal information from closed accounts to comply with legal requirements, prevent fraud and resolve disputes. Where a legal requirement obliges the retention of personal data for a specific minimum period, we will retain data for at least that period. When we determine the maximum retention duration of any personal data we hold we do so with regard to our legitimate interests to retain data.

We use and retain your personal information to provide, improve and personalise our service to:

  • Offer you site content that includes items and services that you may like and to keep track of your basket
  • Customise, measure and improve our services
  • Hold views between web and mobile sites, deep linking and device linking
  • Provide other services requested by you as described when we collect the information, such as participation in competitions

Where we have the right to do so, we shall use and retain your personal information to personalise communications, to contact you, either via email, telephone, social media, text messages or postal mail in order to inform you of account activity, delivery fulfilment and marketing related activity.

We use and retain your personal information to prevent, detect, mitigate and investigate fraudulent or illegal activities. This will involve the machine learning based statistical analysis which permits the identification of buying patterns.

We retain your personal information as long as it is necessary and relevant for our operations. In addition, we may retain personal information from closed accounts to comply with legal requirements, prevent fraud and resolve disputes. After it is no longer necessary for us to retain your personal information, we dispose of it securely according to our data retention and deletion policies.

Our one-to-one communication, exclusive to our most loyal customers, is from a designated stylist and is fully personalised to provide advice and support, including notification of exclusive benefits. All communication is tailored to you and accessible over multiple communication channels.
Disclosure and security
We may disclose your personal information to legal entities within the MAIRIK group of undertakings, and to authorised third parties. We do not disclose your personal information to third parties for marketing purposes.

We protect your information using measures that reduce the risks of loss, misuse, unauthorised access, disclosure and alteration. We minimise the amount of personal information we disclose to what is directly relevant and necessary to accomplish the specified purpose.

In doing so we may disclose your personal information to authorised third party service providers who help us to provide our services such as:

  • Payment providers to facilitate purchases
  • Fulfilment providers to facilitate order management, packaging and delivery
  • Marketing and advertising providers in order to personalise your experience

We do not disclose your personal information to third parties for marketing purposes.

Where legally compelling grounds exist, we may also disclose your personal information to governmental and law enforcement agencies, and otherwise in the defence of legal claims.

We protect your information using measures that reduce the risks of loss, misuse, unauthorised access, disclosure and alteration. We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

If we were to be acquired by another company, we may share information with them and we will require that company to agree follow this Privacy Policy with respect to your personal information.